Almost 30 drivers were stopped in Leyland last week and shown horrific images of people who have been seriously injured in car crashes.
The Fire Service and police joined forces on Thursday to show people caught committing offences the consequences of speeding, driving without wearing a seatbelt and driving while using a mobile phone.
Those caught out were given the option of viewing real-life footage of injuries suffered by people involved in collisions, in a special mobile fire station at Tesco’s car park in Towngate.
Normally, police would issue a £60 fine and the driver would be given three points on their licence, but as part of the crackdown, 28 people opted to see the images instead.
Steve Snape, station manager of Leyland Fire Station, said: “Firefighters are only too aware of the dangers of driving irresponsibly.
“The service attends hundreds of road traffic accidents each year where we see people with minor injuries ranging to fatalities.
“We believe that many of these accidents are preventable and this was our objective last week. We want to show people the consequences of driving without using their common sense.”
After the presentation, people were also shown the car of a teenager who died in a road traffic collision.
In August 2010, Matthew Alston was travelling home along Whalley Road, in Read, while under the influence of alcohol, when he collided with another car.
Matthew was killed instantly and the two people in the other car escaped with minor injuries.
Matthew’s car has been donated by his parents to help stop similar crashes occurring.
Around 100 passers-by stopped to look at Matthew’s car at Tesco last week, including Runshaw College students.
Sergeant John Ainscough, of the Leyland Neighbourhood Policing Team, said: “The 28 drivers were stopped with regard to speeding and not wearing seat belts.
“General road safety advice was also given and we are looking for this to be a regular operation working with our colleagues in the fire service.”