Police have received a large number of complaints from new Leyland residents about drivers speeding on their road.
New houses have been built off Centurion Way in Farington, and police are being faced with concerns from homeowners that drivers are flouting the 30mph speed limit.
PC Rachael Jackson said: “Traffic is really going too fast down there; sometimes it’s 40mph or 50mph and I think it’s because it’s a wider road than most.
“We wanted some signs putting up to remind people that it’s a 30mph zone, but the council won’t do it.
“To me, reminding people is the best idea, so we’re now looking at getting SPIDs (Speed Indicator Devices) instead.
“We may have to do an educational programme with the business owners and employees to speak to them about the problems, and if that doesn’t work, we’ll have to look at enforcement action.”
The issue was also raised at a Farington Parish Council meeting after new residents living in the Farington Grange development had voiced their worries.
Clerk, Sue Whittam, confirmed she had contacted Lancashire County Council and had been informed that they were not permitted to use 30mph repeater signs by law.
The presence of a system of street lighting and the absence of any repeaters indicating a different speed limit means that by default, the speed limit was 30mph, she said.
Paul Dunne, highways manager for South Ribble at LCC, added: “The ‘smiley face’ interactive signs (SPIDs) have been shown to be effective at encouraging drivers to slow down by alerting them to the speed limit, and we understand that South Ribble Council is due to deploy one on Centurion Way in the near future.
“National guidance from the Department for Transport prevents the use of 30mph ‘repeater’ signs on street-lit roads as it would not be practical to provide them on all roads of this type, resulting in inconsistency and uncertainty for drivers, as 30mph is the usual speed limit in built- up areas.”