A Winter Wonderland has opened at Pleasure Beach Arena.
Santa’s magical Grotto is open on selected dates during November and December up to and including Christmas Eve.
For just £10 per person youngsters can visit Santa, Miss Christmas Eve and Dominic the Elf Extraordinaire in an enchanted winter wonderland full of magic and sparkling lights.
They will also receive a special Grotto gift from Santa, go ice skating in The Arena and enjoy a hot drink to escape the chills outside.
The children can also make friends with the colourful costume characters as Poppy Corn, Miss Kandy Floss and Bradley and Bella Beaver will all be there to welcome children of all ages into the Grotto.
Each Grotto ticket holder will receive a gift from Santa – a Blackpool Pleasure Beach Diamond Pass – a Pleasure Beach Pass for every day of the 2014 season.
It gives admission to the park, riding on the Pleasure Beach Express, explore the Chinese Puzzle Maze, see the Spectacular Dancing Water Show and visit Bradley & Bella’s Learning Garden.
Diamond Pass holders can also get a discount off the cost of an Unlimited Ride Wristband.
Blackpool Pleasure Beach Managing Director Amanda Thompson OBE said: “The Christmas Grotto is a magical place where all the family can experience a fabulous start to their festive season.
The Grotto is open from 11am to 4pm. The £10 Grotto ticket includes a gift from Santa, ice skating, skate hire and a choice of tea/coffee/hot chocolate. See www.blackpoolpleasurebeach.com.