A major business organisation has unveiled a new look to coincide with its centenary celebrations.
The Preston-based North and Western Lancashire Chamber of Commerce has revealed a first stage redevelopment of its new website and corporate branding.
The new site – www.lancscham ber.co.uk – features the Chamber’s fresh new brand identity, which incorporates the British Chambers of Commerce (BCC) brand look and feel.
The logo change formally acknowledges the Chamber’s status as an accredited chamber of commerce – one of only 53 chambers in the United Kingdom.
Babs Murphy, chief executive of the North and Western Lancashire Chamber of Commerce, said: “The new branding will help us cement our long-standing status as an accredited chamber within the BCC.
“This membership is vital for our members to give additional breadth and scope in terms of access to national and international business as well as political networks.
“The website revamp is also part of our ongoing strategy to improve the quality of our communications to the thousands of businesses in Lancashire which benefit annually from our services and networks.
“The rebrand also coincides with the Chamber’s 100th year in business, a milestone we shall be celebrating with a number of events during 2016,” she added.
These events include a proclamation and church service at Preston Minster on January 19, a House of Commons reception in March, a centenary black tie business dinner in May and the BIBAs in September.
Membership of the Chamber of Commerce is open to any business, irrespective of size.
Its 1,600 members provide well over half the private sector jobs in the area.