A Leyland councillor has pledged to tackle the town’s litter problem using a controversial campaign slogan.
Coun Derek Forrest, who represents Leyland Central, wants to spread the ‘Don’t Be a Tosser’ message after research showed the majority of rubbish came from people tossing things out of their car windows.
He said: “Some people might say it’s inappropriate to use a word like that because of the slang meaning associated with it, but it is a legitimate word, and I think it will get people’s attention.
“We need a message which really gets through to the litter-bug generation, and unless you can find something which makes people listen, it’s pointless to launch a campaign in the first place.”
He said Leyland’s biggest eyesore is rubbish dumped from people’s cars, including cigarette ends and takeaway boxes.
A number of initiatives have been launched in the town as part of the new Love Leyland campaign, including high-profile litter picks on Hough Lane, but Coun Forrest thinks things need to be stepped up a gear.
“We need to make people think twice about what they’re doing,” he said. “I think it’s mainly the younger generation who are to blame, so we need to get their attention, and I think this is the way forward.
“I’ve mentioned it to a few people and the older ones don’t seem too happy about having that slogan on posters in Leyland, but the younger people I’ve spoken to said it’s a good idea.
“They don’t find it offensive, but they think it’s eye-catching, and that’s just what we need.”
The ‘Don’t Be a Tosser’ slogan has been successfully running in Suffolk for the last four years, which is where Coun Forrest got the idea from.
It’s part of the council’s Keep Suffolk Clean initiative, which has won a number of awards over the years.