Leyland’s Ad-Options have been given the perfect 30th birthday present – a rugby league club has re-named a stadium after them.
Having been a partner of Wigan Warriors’ community stadium for three seasons, enjoying sponsorship and networking opportunities, the promotional products specialists have now been drawn out as the naming rights holders for the venue, securing a change of name to the Ad-Options Group Community Stadium.
The stadium, which is used by the club’s first team as a training base and academy teams as a match venue, has a capacity of 3,000 and within days of the announcement of the deal, hosted a wonderful Fan Day attended by over 1,000 supporters.
It was originally known as Edge Hall Road before the decision to offer the sponsorship rights.
The naming rights opportunity was a result of some perfect birthday pot luck. All of the companies who support the club as ‘Orrell Community Partners’ were placed into a draw for the chance to have the stadium, stand or gym named in their honour for 12 months.
Steve Ward, managing director of Ad-Options, has expressed his delight at the prize that has come his company’s way as they celebrate 30 years of trading in the north west, with 28 years in Leyland after – ironically – starting out in the rival rugby league territory of Warrington.
He said: “Of all the years that we could potentially have won the opportunity, this was the ideal time for us, with 2015 being our big anniversary year.
“To be able to mark it with a renowned stadium being re-named after us is a wonderful bonus and we’re delighted to be able to enjoy such a clear association with a club that stands out as probably the greatest name in rugby league.
“Some of the sport’s greatest players have graced this stadium in the past year and will continue to do so during the course of the next year – not least because Sam Tomkins will be returning to his boyhood club in the Autumn – so it’s a tremendous accolade for us to enjoy.
“We’re a family firm and Wigan Warriors are the family team, with our sons and our sales manager Nicola Derbyshire being Wigan fans, so we’d be hard pressed to think of a more exciting link up for us all.”
The deal was revealed when company directors Steve and Ann Ward went to their newly re-titled Ad-Options Community Stadium to meet Warriors head coach Shaun Wane, where they were also joined for a commemorative photograph by Anthony Winnard, joint MD of Uncle Joe’s Mint Balls, who were drawn out as title sponsors of the main stand at the same time.
Signs of the stadium’s new identity are now clearly visible on arrival, with the entrance gates to the stadium having been re-branded in Ad-Options’ corporate identity.